A Match Made in Milwaukee
Brewing Up a Presidential Campaign
When he ran for President of the United States, former Colorado Governor John Hickenlooper turned to Marty for help reaching the nation’s beer lovers. Jones concepted and wrote the scripts for these craft-beer-minded campaign videos, and counted on his longtime pal Gabe Dohrn (Denver Film Company) for the artful film magic. These spots helped Hickenlooper connect with an audience unique to his campaign and generated hearty trad and social media attention and funding support. They also showcased the novel lessons Hick learned as longtime pioneer and collaborator in the US craft beer trade. We remain convinced that, had these been used at the start of his campaign, there’d be a beer-brewing Hick headed to the White House. Seriously.
A New Fu**ing Approach to Equipment Funding
Over the past year, Marty has helped Brewery Finance — a Colorado-based company and the first equipment lender focused exclusively on the craft beer industry — revamp its image and raise its profile.
Marty has helped Brewery Finance create fresh ways to promote its highly valuable services and expertise to the company’s craft brewer audience. His “Fund should not be an F-word” efforts started with ads and promotional pieces that irreverently spoof the near-taboo subject of funding.
A Cansumate Beer Education/PR Canpaign
As the longtime lead singer and idea man for Cask Global Canning Solutions (the inventors of micro-canning equipment for craft brewers), Marty has served as publicist, storyteller, copywriter and humorist for the pioneering company. This year Marty led a special project to help beer-minded students at Metropolitan State University Denver get the ultimate higher beer education.
Fruity Beers for Summer
Marty Jones discusses this summer’s most refreshing fruit beers with Colorado TV legend Ernie Bjorkman.
Coffee Beers
From the Fox31 morning news program in Colorado.